A cross-sectional study to explore the association between parasocial interaction and big five personality traits toward K-wave/Hallyu
The study offers insightful information on the ways that personality qualities and K-wave content consumption affect parasocial interactions between Korean wave enthusiasts in India.
Authors
- Raj Kiran Donthu (ORCID: https://orcid.org/0000-0001-7738-2084)
- Mohammed Abdul Salaam
- Venkata Sai Honey Ganta
Institutions
- National Academy of Sciences India (IN)
- Institute of Medical Sciences (IN)
Publication Details
- Journal
- Industrial Psychiatry Journal
- Published
- 2025-05-01
- DOI
- https://doi.org/10.4103/ipj.ipj_82_25
- Citations
- 1
- Primary Topic
- Asian Culture and Media Studies
- Type
- article
- Field-Weighted Citation Impact
- 16.49