Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content

Generative AI tools now shape digital marketing, enabling ad creation and chatbot videos that increasingly foster consumer trust and engagement.

Authors

Publication Details

Journal
International Journal on Science and Technology
Published
2025-08-03
DOI
https://doi.org/10.71097/ijsat.v16.i3.7534
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content

Eswararao Naidu Allu
International Journal on Science and Technology
AI in Service Interactions
article

Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content

Eswararao Naidu Allu
article en

Abstract

Generative AI tools now shape digital marketing, enabling ad creation and chatbot videos that increasingly foster consumer trust and engagement.

International Journal on Science and TechnologyVol. 16(3)
Openalex Percentile: Top 91%
AI in Service Interactions
DOIOpen Access PDFOpenAlex
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Marketing in the Age of Generative AI: Consumer Trust and Synthetic Content — Eswararao Naidu Allu · International Journal on Science and Technology (2025) | TGRS Research Map | TGRS