Research on the Digital Transformation Path of Ice and Snow Venues in Hebei Province

Since the successful co-hosting of the Winter Olympics by Beijing and Zhangjiakou, China's ice and snow venues have experienced rapid development under the dual impetus of policy support and market demand. Leveraging its geographical and strategic advantages, Hebei Province has actively improved its venue infrastructure and competitiveness. However, in the context of the digital era, traditional operational models face increasing challenges. This study, using literature review and logical analysis, examines the current situation of Hebei's ice and snow venues and explores digital transformation strategies in areas such as intelligent decision-making, service innovation, and operational optimization. Targeting issues like outdated infrastructure and limited data sharing, the paper offers practical solutions to support the high-quality and sustainable development of the regional winter sports sector.