Rethinking Online Marketing in Bangladesh: A Comprehensive Study on Platform Interactivity and the Need for Integrated Promotion Strategies

Online platforms have rapidly gained prominence worldwide among both individuals and businesses. In Bangladesh, internet connectivity has expanded significantly over the past decade, creating a dynamic environment for online marketing and digital interaction. This study investigates the interactivity of various online platforms and examines how different types of content engage, attract, and retain customers. By analysing connectivity, content management, and platform usage, this research highlights the critical factors that shape effective digital communication and promotional strategies. The findings underscore the urgent need for businesses in Bangladesh to adopt integrated, consumer-driven online marketing approaches to enhance reach, frequency, and competitive advantage in an increasingly digital marketplace.