Investigating Purchase Intention and Perception towards Sales Promotion: Two Decades Bibliometric Analysis using the Web of Science Database

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Bibliometrics in Business and Management
Published
2025-01-01
DOI
https://doi.org/10.1504/ijbbm.2025.10072711
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Investigating Purchase Intention and Perception towards Sales Promotion: Two Decades Bibliometric Analysis using the Web of Science Database

Kapil Malhotra, Sushma Yadav
International Journal of Bibliometrics in Business and Management
Digital Marketing and Social Media
article

Investigating Purchase Intention and Perception towards Sales Promotion: Two Decades Bibliometric Analysis using the Web of Science Database

Kapil Malhotra, Sushma Yadav
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Bibliometrics in Business and ManagementVol. 1(1)
Quality Education
Openalex Percentile: Top 74%
Digital Marketing and Social Media
DOISourceOpenAlex
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Investigating Purchase Intention and Perception towards Sales Promotion: Two Decades Bibliometric Analysis using the Web of Science Database — Kapil Malhotra, Sushma Yadav · International Journal of Bibliometrics in Business and Management (2025) | TGRS Research Map | TGRS