Research on the Development Experience and Model Construction of 'Village BA' in Guizhou Taipan

The "Village BA" in Taipan, Guizhou, is a mass sports movement centered on farmers as the primary participants, rural areas as the main venues, and deeply embedded in agricultural production and daily life. To analyze the factors behind the viral popularity of "Village BA" and to provide the "Taipan Experience" for the development of mass sports in China, this study employed literature review, interviews, and grounded theory. Since August 2022, the research team conducted in-depth interviews with 316 individuals, compiling over 200,000 words of interview notes. The study concludes that the explosive popularity of "Village BA" results from the organic integration and deep interaction of three key elements: timing, geographical context, and human synergy. A theoretical model was constructed to articulate the cultural dimensions of "Village BA": material culture (reflecting rural authenticity and grassroots charm), institutional frameworks (embodying rule-of-law awareness, agency, and effective local governance), and spiritual values (expressing passion, collective memory and communal consciousness).