Integrating Sustainability into Modern Packaging Design: A Multifaceted Approach to Eco-Innovation

This dissertation addresses the relatively new research field of integrating sustainable parameters into modern packaging design, focusing on materials, structural efficiency, and end-user engagement strategies. Using a mixed-methods approach combining qualitative case studies and quantitative user feedback, we demonstrate how applied eco-design principles can reduce environmental impacts while maintaining functional and aesthetic qualities. Survey data from CHEERDAY in Hangzhou, China (n = 207) and focus group discussions (n = 20) revealed that consumers strongly prefer minimalist, reusable, and interactive packaging. Specifically, 78% of respondents prioritized recyclability, while 65% valued multifunctional packaging for gifts. These findings contribute to sustainable packaging theory by proposing a practical framework that balances ecological responsibility with market demands.