How Supply Chain Integration Mediates the Impact of Digital Leadership on Sustainable Innovation: A Case Study of Enlight Media

This study investigates how digital leadership (DL) influences sustainable innovation performance (SIP) through the mediating role of supply chain integration (SCI), using Enlight Media as a case study.Using structural equation modeling (SEM) on 472 survey responses from employees and managers, the results reveal that while DL significantly enhances SCI ( = 0.614, p < 0.001), it exhibits an unexpected adverse direct effect on SIP ( = -0.426,p < 0.001).However, SCI shows a substantial positive impact on SIP ( = 0.739, p < 0.001) and fully mediates the DL-SIP relationship, rendering the total effect statistically non-significant ( = 0.028, p = 0.544).These findings suggest that digital leadership alone may hinder innovation outcomes unless supported by effective supply chain collaboration.The study contributes to the literature by highlighting SCI as a critical organizational mechanism linking strategic leadership to sustainable innovation in creative industries.