Media pluralismand genre diversity in TV series

In the early 21st century, the Croatian television system changed radically, bringing major ‎shifts in television culture. This study analyses the period from 2003 to 2018, focusing on genre diversity, ‎audience education, and the origin of popular television series. Based on secondary statistical analysis ‎of Nielsen ratings for adult audiences, the study examines the ten most-watched titles per season, with ‎additional insights from a broader Top 20 list. The findings show tectonic shifts in genre distribution,‎ cultural orientation, and the legitimation of popular series. Genre diversity has been replaced by a‎ concentration of telenovelas. Western productions have lost their primacy; Turkish series now dominate,‎ Eastern titles are displacing domestic ones, and popular series have become lowbrow.‎‎‎