Robôs digitais, #hashtag e ideologia nas/em redes

This study, theoretically supported by the assumptions of discourse analysis (DA) of Michel Pêcheux, aims to analyze the discursive functioning of digital robots - in the entanglement of #hashtags - as an ideological interpellation apparatus for the inculcation of senses. We seek to expand our understanding of the effects of established senses and the way in which these robotic discourses affect society. To do so, we started from the hashtag #AmazoniaSemOng, which circulated in 2019, after the publication of a tweet by then-president Jair Bolsonaro, who accused NGOs of the fires in the Amazon. The results indicate that digital robots, powered by #hashtags, recruit and interpellate internet users as subjects/soldiers of digital activism, and thus, they can form an active army in ideological war. The analytical gestures show that the hashtags affiliated with the government discourse, in effect at that time, circulated in an automated way through a network of robots in defense of the then minister Ricardo Salles, after reports of government negligence in the face of the fires in the Amazon. However, it is also through the #hashtag that discursive confrontations are established, as the #hashtag #ForaSalles soon began to circulate on digital and social networks. In this way, there is no domination without resistance (Pêcheux, 2009), language in digital materiality is also marked by opacity, there are gaps in the networks, and senses escape, in the tensions of paraphrase and equivocation.