Cross-platform BI dashboard optimization in omnichannel retail analytics

In the fast-changing omnichannel retailing present, companies have to deal with and analyze data that comes from various customer touchpoints in digital and physical retailing. Business Intelligence (BI) dashboards are also essential in the effort to synthesize this information and turn it into actionable information. But with the growing variety of devices and platforms, not to mention desktop terminals to mobile apps, the smooth functionality of dashboards is becoming problematic. The given paper focuses on the optimization of BI dashboards to guarantee a cross-platform experience, usability, and responsiveness in the environment of omnichannel retailing. It explores the constraints that architecture, technology, and user interface impose, as well as offers solutions to them, which involve responsive design frameworks, real-time data pipelines, modular dashboard components, and AI-assisted personalization. The use of implementation case studies and emerging trends reveals how adaptive, secure, and intelligent dashboards could enable real-time decision making and data democratization within distributed retailing organizations. In its conclusion, the paper highlights the strategic role of cross-platform optimization in achieving sustainability, competitiveness, and flexibility in operations in omnichannel retail.

Authors

Publication Details

Journal
World Journal of Advanced Engineering Technology and Sciences
Published
2025-07-30
DOI
https://doi.org/10.30574/wjaets.2025.16.1.1242
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Cross-platform BI dashboard optimization in omnichannel retail analytics

Shireesha Gorgilli
World Journal of Advanced Engineering Technology and Sciences
Big Data and Business Intelligence
article

Cross-platform BI dashboard optimization in omnichannel retail analytics

Shireesha Gorgilli
article en

Abstract

In the fast-changing omnichannel retailing present, companies have to deal with and analyze data that comes from various customer touchpoints in digital and physical retailing. Business Intelligence (BI) dashboards are also essential in the effort to synthesize this information and turn it into actionable information. But with the growing variety of devices and platforms, not to mention desktop terminals to mobile apps, the smooth functionality of dashboards is becoming problematic. The given paper focuses on the optimization of BI dashboards to guarantee a cross-platform experience, usability, and responsiveness in the environment of omnichannel retailing. It explores the constraints that architecture, technology, and user interface impose, as well as offers solutions to them, which involve responsive design frameworks, real-time data pipelines, modular dashboard components, and AI-assisted personalization. The use of implementation case studies and emerging trends reveals how adaptive, secure, and intelligent dashboards could enable real-time decision making and data democratization within distributed retailing organizations. In its conclusion, the paper highlights the strategic role of cross-platform optimization in achieving sustainability, competitiveness, and flexibility in operations in omnichannel retail.

World Journal of Advanced Engineering Technology and SciencesVol. 16(1)
Openalex Percentile: Top 68%
Big Data and Business Intelligence
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Cross-platform BI dashboard optimization in omnichannel retail analytics — Shireesha Gorgilli · World Journal of Advanced Engineering Technology and Sciences (2025) | TGRS Research Map | TGRS