An exploratory study to analyze the impact of using Growth Hacking on e-participation environments

The dissemination of Information and Communication Technologies (ICTs) has fostered e-participation platforms, yet low citizen engagement remains a challenge, limiting their effectiveness. To address this, we applied the P-EPV framework to identify Growth Hacking strategies for increasing citizen engagement. Thus, we conducted a case study investigating the impact of these strategies in SoPa (an e-participation tool). We observed that applying Growth Hacking strategies through the P-EPV framework significantly boosted user participation, demonstrating its potential to enhance citizen engagement. These findings offer insights to improve other initiatives that face similar challenges.