The Role of Youth and Social Media in Indian Elections

In the world’s largest democracy, India, the increasing involvement of youth and the explosive rise of social media platforms have significantly reshaped the electoral landscape. With over 65% of the population under the age of 35, the youth constitute a powerful electoral force. Their active participation, both as voters and opinion-makers, has changed how political narratives are formed, disseminated, and challenged. Simultaneously, social media platforms like Facebook, Twitter, Instagram, and YouTube have emerged as key arenas for political engagement, campaigning, and citizen awareness, often bypassing traditional media gatekeeping.