De lo “virtual” a la “hiperrealidad”, una lectura de “Pantalla total” de Jean Baudrillard

In his eponymous article Screened Out, originally published in the French newspaper Libération, Jean Baudrillard developed a theory of the virtual that enables us to understand the profound metaphysical upheaval we have experienced since the integration of digital technologies into our daily lives. Indeed, this article is one of the texts in which Baudrillard most clearly demonstrates how the digital revolution is transforming every aspect of human life, altering the very meaning we ascribe to existence. Thus, the individual has entered the era of hyperreality, and modern representation has been reduced to a digital profile: a situation that has led to a complete metamorphosis of our daily lives and is the cause of certain extreme phenomena, such as digital dysmorphia.