ON THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENTERPRISE ECONOMIC SECURITY STRATEGY: FROM INDUSTRY TO RETAIL AND SERVICE

The article examines the role of artificial intelligence in strategizing the economic security of an enterprise. Attention is focused on certain features of the functioning of the Russian artificial intelligence market, which demonstrates stable positive dynamics with annual growth. Based on this, it is proved that an important role in countering threats and minimizing the risks to the economic security of enterprises is played by a number of organizational, technological and economic measures discussed in the article. The logical consequence of the study was to substantiate the logic of developing and implementing an enterprise’s economic security strategy through the prism of modern artificial intelligence technologies.