IMPROVING THE COMPANY’S STRATEGY IN ENTERING AND CONSOLIDATING THE BRAZILIAN MARKET

The article examines the exit strategies of Dodo Pizza LLC to new sales markets. The existing strategies for entering new sales markets are analyzed. The key success factors and risks associated with international expansion have been identified. Methodological approaches for evaluating the effectiveness of strategies in entering and securing new sales markets are analyzed. The activity of Dodo Pizza LLC is analyzed. An algorithm has been developed for Dodo Franchising LLC to enter the Brazilian market. The economic effect for Dodo Franchising LLC upon entering a new sales market has been assessed.