PRINCIPLES OF PREPARING EFFECTIVE PRESENTATIONS IN BUSINESS ENVIRONMENT

One of the important aspects of modern economic activity includes various meetings, conferences, and strategic sessions, where reports are an integral part. Currently, it has become a common business practice to accompany reports with presentations. Unfortunately, in most cases, the quality of such presentations remains at a rather low level in terms of methodology, content, and design. This is partly due to the excessive emphasis in the literature on the technical aspects of creating presentations. The article proposes a set of principles that will help create a high-quality presentation of a special kind — a presentation for the business environment.