DIGITAL ECONOMY: INTEGRATION OF NEW TECHNOLOGIES INTO THE ACTIVITIES OF AN ADVERTISING AGENCY

The article provides a definition of the digital economy, digital advertising, and the relevance of studying the integration of new technologies into the activities of an advertising agency. The main types of digital advertising that organizations use when making requests to advertising agencies are listed. Social networks were recognized as the most effective channels of digital advertising, which is confirmed by the provided statistical data. In addition, the provided data on online sales also confirm the thesis regarding the leading role of new technologies in the activities of an advertising agency.