Transformative Experience in Implementing FinTech-Based Pricing Strategy to Optimize UMKM Revenue Growth in the Digital Era

The use of financial technology not only helps UMKM manage their finances better but also improves their performance in the market. Cloud-based accounting allows them to easily manage costs, increase margins, and conduct more transparent and efficient data collection. This allows UMKM to make more accurate decisions based on reliable and accurate data, which can improve their business performance. The method used in this study is using SLR. The success of UMKM is evident from their online marketing campaigns, such as Sambel Alu, Sanrah Food, and Gudang Snack TGR. These companies use e-commerce platforms and digital payment methods to increase transaction efficiency and attract customers.