STRENGTHENING TRADITIONAL FAMILY VALUES THROUGH EDUCATIONAL TOURISM: THE EXAMPLE OF “KARINA HOME” GUESTHOUSE

Considering the changes in modern society and the global challenges affecting family structure, relationships, and values, the issue of preserving and strengthening traditional family values has become increasingly relevant.It is especially important to explore new approaches that would help strengthen family bonds and relationships, promoting an understanding of the foundations of society and core values.One potential solution to this problem is educational tourism, which offers the opportunity to combine elements of education and tourism, enhancing family relationships as well as the preservation of culture and values.This study explores the potential of educational tourism in strengthening family values, using the example of the "Karina Home" guesthouse.It employs both qualitative and quantitative research methods to obtain a comprehensive and deep understanding of the phenomenon being studied, utilizing theoretical literature and empirical practical data collection through surveys to draw well-founded conclusions.Educational tourism is a specific type of tourism that provides visitors with the opportunity to acquire new knowledge, experience new things, and develop emotional and social skills.The "Karina Home" guesthouse offers various educational activities, including master classes, workshops, and creative activities that promote family bonding and support child development.The aim of the study is to analyze how educational tourism can contribute to strengthening family values, improving family relationships, and promoting positive changes in the preservation of societal values, using the example of "Karina Home."The study is based on the analysis of theoretical literature and the examination of practical examples, offering a new perspective on the role of educational tourism in rural Latvia and contributing to the development of this type of tourism as a means of preserving and strengthening family values.