IMPLEMENTATION OF PROJECT MANAGEMENT BY DOMESTIC ORGANIZATIONS IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMIC ENVIRONMENT

This article is devoted to the formulation of the characteristics of the implementation of project management by domestic organizations in the context of digital transformation of the economic environment. The fundamental condition for the sustainable development of domestic organizations at the present stage is the maintenance of existing competitive advantages. Optimal organization of management and production processes is a significant task for each functioning company. Digital technologies contribute to the fact that domestic organizations can bring the implemented project management to a fundamentally new level. Digitalization of the economic environment makes it possible to transform the methods of functioning of domestic organizations, as well as transform the processes of releasing new products and providing services. The methods and methodology of project management by domestic organizations contribute to a systematic increase in the quality of work performed, a decrease in costs, and the timing of investment projects using modern organizational management technologies. Practical application of project management in financial and economic activities in many industry sectors has proven its effectiveness. The functioning of project-oriented organizations continues to be an actively developing area in the domestic economic environment, playing a significant role in increasing the degree of market competitiveness of companies. The objective of the study is to determine the methodology of project management by domestic organizations in the context of digitalization of the economic environment. The main results of the study: 1) the characteristics of the digitalization of management systems in domestic project-oriented organizations are presented; 2) the features of the practical use of project management methods in the context of digital transformation of the economic environment are highlighted; 3) the main trends in the digitalization of project management of domestic organizations are presented; 4) the methodology of project management by domestic organizations in the context of digitalization of the economic environment is reflected. Research materials: statistical data of marketing research of project-oriented domestic organizations for 2017–2024, analytical reviews of current digital products of project management of domestic organizations (2023–2025), digests of representatives of project-oriented organizations revealing the relevance and problems of digitalization of financial and economic activities in the domestic market. Research methods: systematization, comparative analysis, contrastive analysis, generalization, abstract-logical method, induction, deduction, systems approach, data conceptualization, graphical and tabular data visualization. Main findings of the study: 1) digitalization of management systems is a unique process that involves the practical application of an integrated approach and careful planning of financial and economic activities in general and individual investment projects. Modern organizations should take into account their own needs and demands of the target audience, the economic and social consequences of the integration of digital products and project management methods. When using a competent approach, digitalization of management systems can contribute to an increase in the level of financial results, productivity, productivity, and improvement of the quality of products and services offered on the market; 2) the use of a process approach in project-oriented domestic organizations as part of the digitalization of the economic environment makes it possible to increase the effectiveness of financial and economic activities, as well as to ensure the industry competitiveness of the company in the long term; 3) the main trends in the digitalization of project management in domestic organizations: achieving the strategic goals of domestic organizations using hybrid methodologies (a combination of product and project management, process and project management), increasing professional competencies to create an effective project team, activating the use of a product approach to making effective management decisions, optimal coordination of investment projects using digital products that automate the processes performed; 4) the methodology of project management in domestic organizations in the context of digitalization of the economic environment, proposed by the authors, implies the implementation of a sequence of stages: identifying the key challenges of digitalization of project management, adapting the currently used project management methodologies (traditional methods, flexible methodologies), integrating digital products and tools into the business model of the organization, their application taking into account regulatory requirements for business digitalization, import substitution policy, and socio-cultural aspects.