THE USE OF COMPUTER INFORMATIZATION IN ENTERPRISE MANAGEMENT: INTEGRATIVE APPROACH AND DEVELOPMENT PROSPECTS

The article is devoted to the analysis of the application of computer informatization in the management of a modern enterprise. The purpose of the study is to identify key areas and opportunities for using information technology to improve the effectiveness of management processes, as well as to identify existing problems and development prospects. The work analyzes various aspects of informatization, including the selection and implementation of information systems, data management, information security, as well as the impact of digitalization on organizational culture and strategic planning. The results show that successful enterprise informatization requires an integrated approach that includes not only technical solutions, but also organizational changes, as well as investments in staff training. The scientific novelty of the research lies in the development of a conceptual model for the integration of information systems to ensure end-to-end automation of management processes, taking into account the specifics of various industries. The practical significance of the work lies in providing recommendations on optimizing information processes at enterprises of various sizes and business profiles.