Exploring Sustainable Entrepreneurship: A Systematic and Bibliometric Study on Startup Success in the Era of Innovation

This paper investigated the development of studies on sustainability entrepreneurship inside the digital innovation framework using an intense Bibliometric evaluation and Systematic Literature Review (SLR). The look addresses questions on the evolution of sustainability entrepreneurship research, thematic developments, and validating a formulated conceptual version using the Scopus database from 2000 to 2025. The results reveal that a strong focus on sustainability significantly improves startup performance and that digitalization is essential for maximizing resource efficiency and enhancing sustainability practices' impact on startup performance. Examining a conceptual model helps one to see how dynamically Sustainability Orientation, Organisational Culture, and Digitalisation interact to improve startup outcomes. Using a systematic literature review, sustainable entrepreneurship and innovation within the virtual age were examined, key trends were identified, and several study gaps were diagnosed. Considering digital changes, further studies may focus mainly on organizational subculture and the opportunities for additional research on sustainable practices in startups. The study results could give policymakers and business leaders positive steerage and ideas on creating a thriving startup environment specializing in sustainability because of the digitalization trend.