BALANCED SCORECARD FOR THE DEVELOPMENT OF KEY (PRODUCTION) BUSINESS PROCESSES INTEGRATING ADVANCED TECHNOLOGICAL SOLUTIONS OF HIGH-TECH ENTERPRISES

In the context of global digital transformation and transition to Industry 4.0, high-tech enterprises face the need for a comprehensive assessment and management of the efficiency of their production business processes. The paper proposes an improved balanced scorecard (BSC) that integrates advanced technological solutions, including automation, robotics, and the introduction of artificial intelligence. Key metrics are considered that allow quantitatively assessing the impact of digitalization on the productivity, quality, and innovation of production processes. Particular attention is paid to the synthesis of traditional approaches to performance management and modern technological trends, such as predictive analytics, industrial IoT, and cognitive computing. The results of the study can be used to develop strategies for the digital transformation of enterprises in mechanical engineering, electronics, and other high-tech industries.