OPERATIONAL PRODUCTION PLANNING IN THE ACTIVITIES OF MODERN ENTERPRISES

Operational production planning (OPP) is a key component of the industrial enterprise management system, ensuring the coordination, rhythm, and economic efficiency of production processes. The purpose of the article is to provide a comprehensive analysis of the role, structure, and methods of OPP in the context of the modern economy, as well as to assess the impact of digital technologies on its implementation. The methodological basis of the study includes the classification of planning types by managerial level and flexibility, description of OPP stages, and an overview of modern methods (Lean, Just-in-Time, Theory of Constraints, scenario and buffer planning, etc.). Special attention is paid to the use of digital solutions such as ERP, MES, and APS systems, BI platforms, digital twins, OEE monitoring, and data integration buses.