Impact of entrepreneurial orientation on Moroccan SME performance: the role of commitment to organisational learning

This article aims to examine the mediating role of commitment to organisational learning in the relationship between entrepreneurial orientation and performance in Moroccan SMEs. Through a quantitative survey of 81 Moroccan SMEs, this study explores how entrepreneurial orientation practices, based on innovation, risk-taking and proactivity, can improve SME performance by enhancing their commitment to organisational learning. Hypothesis testing was conducted using the partial least squares (PLS) structural equation method. The results of this study show that there is a significant and direct impact between entrepreneurial orientation and the performance of Moroccan SMEs, and that commitment to organisational learning partially mediates this relationship. These findings offer important theoretical and managerial implications, providing researchers in the field and decision-makers with evidence highlighting the importance of entrepreneurial orientation and organisational learning as key levers for enhancing the performance of Moroccan SMEs.