Loyalty programs as a tool for managing the foreign economic expansion of brands

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Publication Details

Journal
Scientific Bulletin of the Odessa National Economic University
Published
2025-01-01
DOI
https://doi.org/10.32680/2409-9260-2025-6-331-59-66
Primary Topic
Global Trade and Competitiveness
Type
article
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article

Loyalty programs as a tool for managing the foreign economic expansion of brands

Yuliia Brovkina, Alina Benderska
Scientific Bulletin of the Odessa National Economic University
Global Trade and Competitiveness
article

Loyalty programs as a tool for managing the foreign economic expansion of brands

Yuliia Brovkina, Alina Benderska
article en

Abstract

No abstract available for this paper.
Scientific Bulletin of the Odessa National Economic UniversityVol. 6(331)
National University Odesa Law Academy (UA), Odessa National Economics University (UA), Institute of Economic Sciences (RS)
Reduced inequalities
Openalex Percentile: Top 72%
Global Trade and Competitiveness
DOIOpen Access PDFOpenAlex
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