Analysis of LGBTQ representation in original American fiction series on Netflix (2013 – 2020)

Introduction. Representation of LGBTQ characters in media has become increasingly significant as a critical factor in shaping social perceptions and constructing stereotypes. Within this context, Netflix, as a prominent content producer, positions itself as a highly influential agent. This study aims to examine the portrayal of LGBTQ characters in Netflix series, emphasizing inclusion and the recurrence of harmful narrative tropes. Objectives and methodology. The research evaluates LGBTQ representation, demographic diversity, and narrative patterns across 112 original Netflix series. Through detailed content analysis, the study investigates the frequency of detrimental tropes and identifies trends regarding character roles and demographic characteristics. Results and discussion. The analysis reveals an increase in LGBTQ character inclusion, particularly among gay male characters; however, less than 25% of these characters occupy leading roles. Predominantly white ethnic representation reflects a significant lack of diversity. While instances of violence and death do not conclusively confirm the presence of harmful tropes, their occurrence cannot be dismissed entirely. These findings underscore the need for more diverse and authentic representations in the future. This study highlights the crucial role genuine media representations play in influencing public perceptions, providing a foundation for further research into media diversity.