ANALYSIS OF FACTORS AFFECTING RECRUITMENT (STUDY AT MOZHA SHAFURA BOUTIQUE IN CIANJUR)

Mozha Shafura Boutique is a fashion business that provides various models of clothing and hijab, with a sales system through direct visits to the boutique or online through live broadcasts. However, this boutique faces challenges in the form of fluctuations in turnover that require optimization of online sales. This problem has an impact on employee qualifications and recruitment processes. This study aims to analyze the employee recruitment process, selection factors, and the qualifications needed. The study uses a descriptive qualitative method to describe the various factors that influence the recruitment process at Mozha Shafura Boutique. The results of this study can provide insight into more effective employee recruitment strategies to support the needs of the boutique business.