Exploring Educational Models of Integrity Culture Among University Students in the New Era

Universities shoulder the vital mission of cultivating talent for the country and society, serving as the cradle for the growth of young students. However, under the impact of diverse values in modern society, university students are prone to issues such as vague ideals and beliefs, and a weak sense of integrity. Against this research backdrop, this study integrates the concept of integrity culture with the ideology of the "Grand Ideological and Political Course" to comprehensively explore new educational models of integrity culture that transcend classrooms, cultures, and media platforms. On this basis, emerging media technologies are leveraged to achieve precise dissemination and broad coverage of integrity culture education. Furthermore, the educational content and approaches are tailored to the generational and developmental characteristics of university students. This aims to ensure that students are emotionally engaged, intellectually stimulated, and morally enlightened through the educational process.