ANALYSIS OF THE IMPLEMENTATION OF DIGITAL MARKETING ON THE INCOME OF MICRO, SMALL AND MEDIUM ENTERPRISES (CASE STUDY OF KEDAI SIANMA)

Advances in digital technology have penetrated the entire economic sector. One of them is digitalmarketing. Therefore, this study takes the title "Analysis of the Implementation of Digital Marketing on theIncome of Micro, Small and Medium Enterprises (Case Study of Kedai Sianma)." As this study aims toanalyze how the implementation of digital marketing can increase the revenue of MSMEs, the descriptivequalitative method was used to obtain a more in-depth explanation. Meanwhile, the owner of Kedai Sianmawas chosen as the object of research. The results show that digital marketing provides a very significantincrease in sales compared to only using conventional methods as proven by Kedai Sianma on Shopee asits digital sales platform. Kedai Sianma has also carried out several digital marketing activities throughShopee Ads and Instagram Ads. In addition, digital payments via digital wallets and QRIS are also offeredby Kedai Sianma for the convenience of consumer transactions. In conclusion, MSME business people areexpected to be able to implement digital marketing to increase their revenue.