LITERATURE STUDY: THE ROLE OF WORK MOTIVATION IN REDUCING EMPLOYEE TURNOVER RATE IN THE GARMENT INDUSTRY IN WONOGIRI

This study aims to analyze the role of work motivation in reducing turnover intention among employees. High work motivation is proven to be directly related to the reduced desire of employees to leave the company. This study examines various factors that affect work motivation, such as fair compensation, adequate incentives, a positive organizational climate, and opportunities for career development. The research method uses literature studies from various journal and theoretical references. The results of the study show that employees who feel valued through proper compensation, appropriate rewards, and a supportive work environment tend to be more passionate, loyal, and committed to the company. In addition, high work motivation also helps reduce excessive work stress, which is often the main reason employees look for other jobs. The study also found that salary satisfaction, commitment to the organization, and a supportive work environment contributed to a decrease in turnover intention. Employees who feel tied to the company's goals and values are more likely to stay afloat and contribute optimally to their work. By creating a positive work environment, providing fair incentives, and providing opportunities for self-development, companies can significantly reduce turnover intention. This research suggests that companies focus on increasing employee motivation through the right steps to create loyalty, improve performance, and achieve long-term and sustainable success. This effort not only helps reduce turnover intention but also supports the company's success in retaining the best talent.