Strengthening BUMDes Mandala Sari Through Integrated Marketing Communication for Sustainable Tourism Development in Bongkasa Pertiwi Village

Village-Owned organisations (BUMDes) play a pivotal role in fostering local economic development thru rural tourism. But, many BUMDes face demanding situations in maximizing the capability of their tourism sectors due to confined advertising strategies and virtual presence. This observe examines the implementation of included advertising and marketing Communications (IMC) to decorate the branding and competitiveness of BUMDes-controlled tourism in Bongkasa Pertiwi Village, Bali. via a combined-techniques method, together with qualitative interviews and quantitative surveys, this research identifies key barriers and proposes a complete IMC framework tailored to rural tourism contexts. Findings indicate that strengthening human useful resource capabilities and leveraging digital systems are crucial for effective tourism promoting. The proposed IMC method integrates experiential advertising, digital content creation, and community engagement to build a distinct logo identity and appeal to sustainable visitor visits. This have a look at contributes to the discourse on sustainable rural tourism improvement with the aid of presenting actionable insights for BUMDes and policymakers. Keywords: Community empowerment, included advertising and marketing communications (IMC), digital advertising, sustainable rural tourism