The Rhetorical Criticism of the Fantasy Theme in Blind Box Consumption: Taking Pop Mart's Labubu Series Blind Boxes as an Example

As a signature blind box series from Pop Mart, Labubu has emerged as a globally popular collectible.Its distinctive features of "religious metaphor" and "emotional resonance" have fueled its worldwide appeal.Through the lens of Fantasy Theme Rhetorical Criticism (FTRC), the Labubu series transforms plastic figurines into "enchanted relics" carrying mystical narratives.This symbolic transformation achieves symbolic convergence by fulfilling contemporary youth's psychological needs-rebelliousness, loneliness, conformity, and a sense of control.