Consumption Of Green Cosmetics Helps Protect The Environment Of Vietnamese Consumers
Green cosmetics – eco-friendly and healthy beauty products – are playing an important role in shaping global sustainable consumption trends. This study reviews the rationale and empirical evidence related to the intention to buy green cosmetics. Specifically, the study conducted data analysis on 239 Vietnamese consumers using Smart PLS 4.1 software. The results show that environmental awareness has a positive impact on the consumption attitude of green cosmetics of Vietnamese consumers.
Authors
- Thi Song Lam Tran (ORCID: https://orcid.org/0009-0000-1099-2099)
- Thi Diep Uyen Doan
- Khanh Minh Vo
Publication Details
- Journal
- International Journal of Environmental Sciences
- Published
- 2025-07-26
- DOI
- https://doi.org/10.64252/za48tz24
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 0.00