Strategic integration of knowledge management and engineering: The power of representation

This study explores the strategic integration of Knowledge Management (KM) and Engineering within the context of Indian business organizations, emphasizing the transformative role of Representation. It investigates the impact of human-oriented and system-oriented Strategic Integration on KM process capabilities, organizational creativity, and performance. Findings suggest that system-oriented approaches, driven by IT systems and codification, play a crucial role in shaping knowledge management and fostering innovation. Effective KM process capabilities significantly contribute to organizational creativity and performance, highlighting the importance of knowledge processes in driving success. Overall, the study underscores the need for a balanced approach between human and system-oriented strategies to enhance competitiveness and innovation.