INNOVATION-ORGANIZATIONAL AND COMMUNICATIVE-ECONOMIC PARADIGM OF MANAGEMENT: A METHODOLOGICAL FOUNDATION FOR SUSTAINABLE DEVELOPMENT IN THE ARCHITECTURE AND CONSTRUCTION SECTOR

The article substantiates the innovative-organizational and communicative-economic management paradigm as a methodological foundation for the transformation of an architectural and construction company in the context of sustainable spatial renewal. The proposed paradigm serves as an integrated management model that combines digital technologies, adaptive organizational practices, value-oriented governance, and socially responsible stakeholder engagement. The theoretical framework of the study is formed based on the analysis of current scientific sources, which confirm the growing role of digital transformation, soft management skills, ESG approaches, and partnership cooperation in modern construction. The concept is based on seven strategic components: the innovation component, organizational flexibility, communication strategy, value-oriented management, social responsibility, economic efficiency, and the professional competence of the manager.