MERANGKUL INOVASI: MAKNA ADOPSI ARTIFICIAL INTELEGENCE DALAM PRAKTIK KEHUMASAN PROFESIONAL

The research aims to understand how the construction of Generation Z's social identity is formed through the process of intrapersonal communication when using ChatGPT as a medium of self-expression or virtual venting. The descriptive qualitative approach is an approach used in research with the constructivist paradigm. This study explored the subjective experiences of six purposively selected Gen Z informants. The results of the study show that ChatGPT acts as a neutral reflective space for Generation Z. Generation Z interprets ChatGPT not just as a technological tool, but as a symbolic space that is safe, neutral, and supports self-reflection. The three main themes identified are: a safe space without judgment, privacy and control over personal information, and the free exploration of identity. Interaction with ChatGPT is a means of intrapersonal communication that helps Gen Z manage emotions, understand themselves, and form social identities authentically without social pressure. In this context, ChatGPT acts as a dialogue partner that supports emotional well-being and the search for self-meaning in the midst of the complexity of digital culture.