Exploration of the Path of the Metaverse to Build the Digitalization of Sports Attractions and Tourism

随着元宇宙技术的快速发展，体育景旅数字化转型迎来新机遇。宏观政策明确指出，体育行业需聚焦高质量、高效率发展路径，不断创新技术驱动变革。本文结合元宇宙的技术特征与体育景旅的场景需求，探讨通过虚拟场景构建、数字生态搭建、技术融合应用等路径，推动体育景旅向沉浸式、交互式、智能化方向升级，为行业数字化转型提供理论参考与实践指引。With the rapid development of metaverse technology, the digital transformation of sports attractions and tourism has ushered in new opportunities. Macro policies clearly point out that the sports industry needs to focus on high-quality and high-efficiency development paths, and continue to innovate and drive change with technology. Based on the technical characteristics of the metaverse and the scenario needs of sports attractions and tourism, this paper discusses the ways to promote the upgrading of sports attractions and tourism to immersive, interactive and intelligent through virtual scene construction, digital ecological construction, and technology integration and application, so as to provide theoretical reference and practical guidance for the digital transformation of the industry.