MOTIVATION, LEADERSHIP, ORGANIZATIONAL CULTURE, AND EMPLOYEE PERFORMANCE AT PT. ASURANSI ASTRA BUANA

Employee performance is one of the main factors in the success of a company, including PT Asuransi Astra Buana. This study aims to examine the influence of motivation, leadership, and organizational Culture on employee performance at PT Asuransi Astra Buana. A questionnaire survey method Involving employees from various divisions was used in this study. The results of the analysis indicate That intrinsic motivation, transformational leadership, and an organizational culture that supports Collaboration and innovation have a significant influence on employee performance. These findings Suggest that the management of PT Asuransi Astra Buana needs to manage these three factors in an Integrated manner to achieve optimal performance and the company’s strategic goals.