Research on the Practical Path of the Integrated Development of Rural E-Commerce Live Streaming and Rural Tourism

随着数字经济的快速发展和乡村振兴战略的深入推进，农村电商直播与乡村旅游的融合发展已成为推动乡村经济转型升级的重要途径。农村电商直播作为一种新兴的营销模式，为乡村旅游资源的推广和农产品的销售提供了新的渠道。而乡村旅游作为乡村振兴的重要抓手，不仅能够带动农村经济的发展，还能促进乡村文化的传承与创新。两者的深度融合，不仅能够提升农村经济的可持续发展能力，还能为乡村振兴注入新的活力。因此，探索农村电商直播与乡村旅游融合发展的实践路径，具有重要的理论意义和实践价值。With the rapid development of the digital economy and the in-depth advancement of the rural revi-talization strategy, the integrated development of rural e-commerce live streaming and rural tourism has become an important way to promote the transformation and upgrading of the rural economy. Rural e-commerce live streaming, as a new marketing model, provides a new channel for the promotion of rural tourism resources and the sale of agricultural products. Rural tourism, as a key driver of rural revitalization, not only boosts the development of the rural economy but also promotes the inheritance and innovation of rural culture. The deep integration of the two can not only enhance the sustainable development capacity of the rural economy, but also inject new vitality into rural revitalization. Therefore, exploring practical paths for the integrated development of rural e-commerce live streaming and rural tourism is of great theoretical significance and practical value.