Knowledge Management in Today's World: Exploring the influence and impact towards creativity and innovation

Knowledge Management (KM) is crucial for the success and longevity of organisations. This article aims to provide literature reviews focusing on how KM practices impact creativity and innovation within organisations. Some key drivers identified include technology integration, organisational culture, and leadership support. This article addresses the challenges of implementing KM practices and provides actionable recommendations to overcome these barriers. Ultimately, the study highlights KM as a vital tool for organisations to develop their creative capabilities and stay innovative in a competitive market by utilising knowledge effectively to drive future ideas and processes.