Antecedents of Individual's Creativity among Academician at Higher Learning Institutions in Malaysia A Partial Least Square Equation Modelling (PLS-SEM) approach

Creativity among academicians is essential for promoting innovation in higher education. This study examines the antecedents of individual creativity among academicians in higher learning institutions (HEIs) in Malaysia. The study focuses on the influence of four organisational culture dimensions: adhocracy, clan, market, and hierarchy. This study adopts the quantitative approach to answer the research questions. Data collected from 100 academicians were analysed using PLS-SEM. The study's findings identify that clan and market cultures significantly predict individual creativity. The study contributes to theoretical and practical development in encouraging the individual's creativity.