Research on the Development Path of New Quality Productivity Empowering Rural Live Streaming E-Commerce

新质生产力作为当下经济发展的新动力，以数字化、智能化、绿色化为核心，已经成为当今驱动经济高质量发展的重要引擎。农村直播电商作为新兴的经济模式，近几年迅猛发展，成为乡村振兴的重要抓手。对新质生产力赋能农村直播电商发展路径的研究有助于为乡村经济发展提供新的思路和方法，助力实现乡村振兴战略目标，具有一定的现实意义和研究价值。本文通过文献研究法梳理相关理论和实践成果，以分析新质生产力赋能直播电商推动乡村振兴的现状、问题，提出做优做强乡村经济新业态、培育产业发展新动能、培育直播电商专业人才等发展路径，让直播电商助推乡村振兴、提振消费，推动行业可持续健康发展。As a new driving force for the current economic development, new quality productivity, with digitalization, intelligence and greening as its core, has become an important engine for today’s high-quality economic development. As a new economic model, rural live streaming e-commerce has developed rapidly in recent years and become an important starting point for rural revitalization. The research on the development path of rural live streaming e-commerce empowered by new quality productivity can help to provide new ideas and methods for rural economic development, and help to achieve the strategic goal of rural revitalization, which has certain practical significance and research value. Through literature research, this paper combs the relevant theories and practical results to analyze the current situation and problems of new productivity empowering live streaming e-commerce to promote rural revitalization, and puts forward development paths such as optimizing and strengthening new forms of rural economy, cultivating new drivers of industrial development, and cultivating professional talents of live streaming e-commerce, so that live streaming e-commerce can boost rural revitalization, boost consumption, and promote the sustainable and healthy development of the industry.