A Study on the Shifting Consumer Buying Habits in Hyderabad: E-Commerce and Traditional Retail Perspectives

The study analyses consumer shopping behaviour in the city of Hyderabad with respect to modern and traditional retail formats. The online shopping is still growing well in Indian cities, where people have access to the internet and smart devices making them shop from anywhere, anytime. “People still want to buy from physical stores as they need to touch and feel goods whilst having immediate possession along with the personal touch,” adds Anu. Our paper investigates the motive behind consumers’ decision of whether to buy online or offline as well as identifying the advantages and disadvantages of both ways of buying. Our study uses both our survey results and interviews with 400 participants that form a broad-spectrum group of varying ages, financial statuses, and careers.