The 'Sembrando Vida' program as a driver of local economies: an analysis of the commercialization potential of annatto seed [Bixa orellana L.] in the Chontalpa Region, Tabasco

This research analyzes the potential of the "Sembrando Vida" program as an agent for dynamizing the local economy in the Chontalpa region of Tabasco, through the commercialization of annatto seed [Bixa orellana L.]. Using a diagnosis of existing production [derived from Phase 1 of projectc and a preliminary market exploration [projected in Phase 2 ], opportunities to improve producer income and strengthen the rural economy are identified. This analysis lays the groundwork for the development of a specific commercialization model, contributing to the improvement of the quality of life in rural communities and encouraging people to remain in the countryside.