ANALYSIS OF THE EXTERNAL ENVIRONMENT OF THE PROJECT FOR THE DEVELOPMENT OF AN IT PRODUCT FOR THE DEVELOPMENT OF INNOVATIVE CYCLING INFRASTRUCTURE IN THE REGION (ON THE EXAMPLE OF ST. PETERSBURG)

This study analyzes the external environment of the project using the Porter's Five Forces tool. Analysis of the external environment of the project is a key stage in planning due to the need to define and assess the competitive environment, identify potential threats and develop strategic plans. The purpose of the work is to analyze the external environment of an IT project aimed at developing urban infrastructure, namely, aimed at creating an ecosystem of smart bike parking in the region. The study is implemented on a specific example – an IT project to develop a mobile application for the ecosystem of smart bike parking in St. Petersburg. The main methods that were used during the study: analysis, synthesis, brainstorming, graphical method, Porter's Five Forces. As a result, the analysis of the external environment of the IT project was implemented using the Porter's Five Forces method.