CONSUMER TRUST AND EMPLOYEE SATISFACTION: THE ROLE OF ETHICAL LEADERSHIP IN MARKETING STRATEGIES

In today's world, ethical leadership has become very important for building trust with customers and making employees happy, both of which are key for effective and lasting marketing.This research paper looks at how ethical leadership connects with customer trust and employee satisfaction, and how these factors affect the success of a company in a fast-changing digital environment where people care about social issues. Based on recent studies, the paper shows how ethical leadership affects how a company behaves, how it does marketing, and how it builds trust with both customers andworkers.The study uses data from 1,200 people from different industries and applies a method called structural equation modeling (SEM) to check the relationships between these factors.The results show that ethical leadership greatly improves customer trust