Research Hotspots and Prospects of China's Retail Digitalization Based on Bibliometrics

This study leverages the CiteSpace bibliometric tool and the CNKI literature data platform to analyze high - quality papers on China's retail digital transformation published in Peking University's core journals and CSSCI journals. This not only helps theorists grasp the research evolution and development direction but also offers empirical evidence for retailers to formulate digital strategies and allocate resources.

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Publication Details

Published
2025-03-28
DOI
https://doi.org/10.1145/3745238.3745478
Primary Topic
E-commerce and Technology Innovations
Type
article
Field-Weighted Citation Impact
0.00
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article

Research Hotspots and Prospects of China's Retail Digitalization Based on Bibliometrics

Ruiyun Du
E-commerce and Technology Innovations
article

Research Hotspots and Prospects of China's Retail Digitalization Based on Bibliometrics

Ruiyun Du
article en

Abstract

This study leverages the CiteSpace bibliometric tool and the CNKI literature data platform to analyze high - quality papers on China's retail digital transformation published in Peking University's core journals and CSSCI journals. This not only helps theorists grasp the research evolution and development direction but also offers empirical evidence for retailers to formulate digital strategies and allocate resources.

Macao Polytechnic University (MO)
Industry, innovation and infrastructure
Openalex Percentile: Top 65%
E-commerce and Technology Innovations
DOIOpen Access PDFOpenAlex
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Research Hotspots and Prospects of China's Retail Digitalization Based on Bibliometrics — Ruiyun Du · (2025) | TGRS Research Map | TGRS