Research on Investment Risk Evaluation of Mobile Internet Entrepreneurial Project Based on IAHP-EWM-FCEM

With the advent of the internet era, mobile internet entrepreneurial projects have become a focal point for investors. However, mobile internet entrepreneurial projects have high investment risks and failure rates. Therefore, it is of great significance to evaluate the investment risk of mobile internet entrepreneurial projects. Firstly, based on relevant literature review, analysis of entrepreneurial cases, and expert interviews, a list of investment risk evaluation indicators for mobile internet entrepreneurial project was constructed; Secondly, using questionnaire survey and factor analysis methods, the evaluation index system for the investment risk of mobile internet entrepreneurial projects was determined; Thirdly, by combining the improved AHP method (IAHP), entropy weight method (EWM) and fuzzy comprehensive evaluation method (FCEM), the IAHP-EWM-FCEM model for investment risk evaluation of mobile Internet entrepreneurial project was proposed, and the main steps of the model were described. Empirical analysis shows that the IAHP-EWM-FCEM model can comprehensively and accurately assess the risk level of mobile internet entrepreneurial project, which provides a scientific basis for venture capitalists to select mobile Internet entrepreneurial project and mitigate entrepreneurial risks.